Presented by our content partners, this webinar series is designed to complete theEssentials of Online Marketing Certification Program by providing the framework necessary to implement the knowledge learned in the core of the program.
Free for everybody and ‘for elective credit’ for our Institute students, these webinars hold true to the principles of the Online Marketing Summit: No sales, just pure education.
Upcoming Webinar
Integrated Marketing: Elevating Your Brand & Marketing Communications
Integrating Email, Social Media, and more to achieve your marketing goals
Consumers are spending more time engaged on Social Media networks like Facebook, Twitter, MySpace, blogs and YouTube. This trend opens up a wave of opportunities for brand managers and email marketers to increase marketing awareness and sales through integrated strategies. In the first part of this webinar, attendees will learn how to strategically implement brand relevance and recurrence to improve the overall effectiveness of campaigns. The second part further explains why integrating a variety of channels, namely social media with email, can improve consumer engagement and communication.
Double Header: Website Conversion and Social Media
Part One: The 7 Habits for Maximizing Website Conversions
Go beyond the landing page and learn how to develop strategies for guiding visitors toward conversion. Darren Guarnaccia, expert in enhancing business website value, discusses the leading principles of conversion and how to maximize ad spend. This part of the webinar will explain how to make improvements to your website in order to generate conversions and add value to your business. Part Two: Harnessing the Conversation Economy: Keys to a Holistic Social Media Strategy
The rise of social media has created a paradigm shift in how we market businesses throughout the Internet. Search is no longer king; and conversation now reigns. Adam Mertz, product marketing manager at Jive Software, discusses how to succeed in a conversation economy by leveraging social media for a competitive advantage. Using real-world case studies, Adam Mertz will show you how to create sustainable differentiation within the social media spectrum.
SPEAKERS
Darren Guarnaccia CEO, Impact Mobile
Adam Mertz Sr Director of Consumer Products, Cars.com
Mobile advertising has been one of the great opportunities in the interactive space for the last decade, but the unique complexities of this environment have slowed progress. However, with recent improvements in network and handset technology, we may be reaching an inflection point. This webinar will present the current landscape in terms of mobile usage and audience demographics and discuss the impact of rising smartphone penetration. Using real-world examples, our presenters will illustrate how mobile advertising can address the full range of marketing goals. You will learn about the inventory options available today, from core offerings such as mobile display, messaging, and search to more advanced opportunities such as mobile video, voice ads, app-based advertising and location-based services. Cross-platform approaches will be discussed, as well as the current state of the art in terms of metrics. Finally we will present a framework for creative success in the mobile environment, and the keys to getting started with a mobile advertising campaign.
SPEAKERS
Gary Schwartz CEO, Impact Mobile
Shannon Knitter Sr Director of Consumer Products, Cars.com
Explicit information about your prospects is important, but it isn’t everything—the missing component is behavior. In this Webinar, marketing automation leader Eloqua and demand management agency Bulldog Solutions will define the building blocks and review a case study of implementation of multidimensional lead scoring that takes both explicit and implicit information into account.
SPEAKERS
Chris Petko Director, Marketing Operations, Eloqua
The digital revolution has completely changed the way companies interact with their customers. Companies can no longer push their agenda to drive business, but must find ways to add value at every single touch point. How can companies effectively create a unified message across so many disciplines to evolve the way consumers think of their brand? Multiple Marketing Strategy Award Winner Chris Thornton, Chief Marketing Officer for Definition 6, will discuss how companies have to approach marketing in an entirely new way that integrates public relations, advertising, online, social media, and other communications elements. Join us as we explore how to reinvent the idea of brand and what it means to be a marketer for a company in the 21st century.
SPEAKERS
Chris Thornton CMO, Definition6
Marci Maddox Director of Global Product Marketing, OpenText
The 2009 Gartner Technology Hype Cycle was just announced and corporate blogging is on its way to mainstream, for good reason. As marketers, we want prospects to know us by name but the reality is… they could care less. The same can be applied to online marketing. In an ideal world we want people to belong to our social networks and search for us by name… but they rarely do. That’s why business blogs are the perfect vehicles that can help your company be human and be found. Join award winning marketer, Chris Baggott, as he explores the evolution and adoption of business blogs and what the next generation of blogging software’s and strategies have to offer companies like yours.
Join Ben Hanna and Paul Taylor as they share top B2B search marketing tips on how to drive relevant traffic and maximize your ROI for online marketing success. In this webinar, you will learn the intricacies of the online buying process and how to boost your paid search ROI by tailoring keyword selection for both general and vertical search engines. You’ll also learn how to increase your paid search success by considering your total online marketing mix. Finally, you’ll discover how to make the biggest impact on your current search marketing programs right now with the least amount of time and effort.Participants will learn:
How to truly determine paid search ROI
How to maximize search results by understanding the impact and roles of vertical vs. general search during the B2B buying process
How to optimize current search program to get the biggest return with the least amount of effort
Ask any email marketing industry expert what is the biggest key to success and they will undoubtedly say “relevance.” What does this marketing buzzword actually mean if you are an email marketer with limited budget, time and resources? This fast-paced session will outline the key drivers of “relevant email marketing” – from managing expectations to personalization to conveying personality. The session will incorporate a look at best practices as well as good and bad email examples for each “relevance driver.”
No one who says the web is the most measurable medium has tried to measure the impact of Web 2.0 technologies such as video, online communities, contextual search and more. As organizations become more sophisticated in the way they leverage the web, their approach to measurement and accountability must also evolve. Learn how to avoid the seven most “deadly” analytics sins and take a customer-centric approach to optimize campaigns, improve the customer experience, and achieve business objectives.
SPEAKERS
Eric Peterson Founder of Web Analytics Demystified
The Fundamentals of Lead Nurturing: Lead Scoring Case Studies & Tactics from the Front Lines
This session will cover both strategy and tactics for achieving successful lead management with emphasis on the lead scoring process. It also will focus on how lead scoring not only can jump-start your B-to-B marketing programs but also improve overall sales and marketing alignment. And since seeing is believing, you’ll learn how other organizations have used lead scoring to improve their success with lead management.
SPEAKERS
Adam Needles Director of Field Marketing, Silverpop
How Strategic Planning Helped One Company Refine Their Message and Target the Right Audience
Learn how buyer personas can help you create targeted messaging and more effective communications for your online demand generation activities.
If you’re concerned about generating enough leads to satisfy your sales team and showing positive return on marketing investment even as budgets are cut, you’ll want to attend this Webinar.
SPEAKERS
Ahmed Taleb Senior Director
of Strategic Planning Bulldog Solutions
Michael Rapp Manager of eMedia Fujitsu Network Communications
Engaging Prospects: Using Business Blogs & E-mail Strategy to Target and Win Customers
In today’s online world, it can be difficult to target and engage prospective customers. As an interactive marketer, you’re probably searching for ways to optimize your organic search results and customize your messaging to target a growing pool of customer inboxes.
View this Webinar and you will learn the latest blogging and email marketing best practices that you can use to improve your search results, eliminate inbox fragmentation, and capitalize on new social media opportunities, while saving money.
Convert & Engage: Using Behavioral Targeting & Social Content to Build A Powerful Web Presence
eMarketer™ reports that the average online conversion rate for 2008 was only 2.3 percent. Now is the time to turn that number around. In this Webinar, you will learn quick, effective strategies to maximize your ad budget and increase conversion rates in just days — not weeks or months. You will learn how creating an engaging social marketplace can find and convert customers and prospects — wherever they are.
SPEAKERS
Shawn Elledge Director of Business Development magnify360
The A to Zs of Traffic to Conversion: How to Drive Your Target Audience to Your Site & Make Sure They’re Happy Once they Get There
Hear two online marketing experts review the A to Zs of Web site search marketing and site usability optimization.
SPEAKERS
Ben Hanna Vice President, Marketing
Business.com
Michael Whitehouse Senior Marketing Analyst
iPerceptions
February 10, 2010 - 2PM ET
Integrated Marketing: Elevating Your Brand & Marketing Communications
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Our Four Levels of Online Marketing Education
Take a peek into the future of the Online Marketing Institute, from Level 1: Essentials (available now) to Level 4: Expert (launching late 2011). Learn more.
Content Partners
We have many of the leading marketing associations, educators and practitioners working with us to bring you the highest value content available today, including
Wharton Interactive Media Initiative
Stratigent
BusinessOnLine
