Programs
The Institute offers two levels of Certification Programs to match your specific skill level and needs.
Level 1: Essentials
The Level 1 Essentials Program provides you a foundational knowledge across all domains of online marketing.
Enrollment Fee: $1295
Whether you want to acquire new skills, round out your knowledge, or increase your organization's marketing effectiveness, the Essentials program can help you achieve your goal.
You'll find the Essentials Certificate Program beneficial if you:
- Have recently been promoted and are expected to have online marketing skills
- Need online marketing mix skills & training for career advancement
- Recognize the power of online marketing and want to incorporate it in your business
- Have work experience or training in traditional marketing and want to round out your knowledge
| Course | ||
|---|---|---|
| Level 1 - Essentials of Online Marketing | Program Details | Enroll Now |
Level 2: Integration & Execution
Level 2 Programs begin where Level 1 leaves off: teaching you the step-by-step process of how to execute and integrate a specific domain of online marketing within the entire online marketing mix.
Enrollment Fee: $1495 per program
Level 2 students will be able to acquire a deeper, more practical working knowledge of an online marketing domain of their choice.
You'll find the Integration & Execution Programs beneficial if you:
- Are expected to effectively incorporate a specific online marketing domain into your company's marketing mix
- Need to get up to speed on the very latest proven strategies and tactics in a particular domain
- Have a firm grasp of online marketing fundamentals and wish to further diversify and deepen your knowledge in a specific domain
| Course | ||
|---|---|---|
| Level 2 - Demand Generation | Program Details | Enroll Now |
| Level 2 - Social Media | Program Details | Enroll Now |
| Level 2 - Analytics and Measurement | Coming Soon! | |
| Level 2 - Email Marketing | Coming Soon! | |
| Level 2: Online Marketing Strategy and Planning | Coming Soon! | |
| Level 2: Search Marketing | Coming Soon! | |
| Level 2: Website Usability and Design | Coming Soon! | |
Testimonials
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I really enjoyed the certification course and learned things that I could put into practice right away.
Chris Tatro -
The email marketing and demand generation was far more informative and fascinating than I expected -- those "spoke" to me as a marketing practitioner.
Pecanne Eby -
The course was an excellent introduction for me and will prove very helpful in upcoming projects. It is a great complement to my traditional marketing background.
Lisa King -
Formalizing content with real world experts’ experiences and strategies is a fantastic way to solidify what you know and don’t know (and what you know you don’t know!).
Lisa Diaz -
I thought the course was put together very well. Very educational. The test was also well done.
Kathleen Maher -
It was worth the investment! I highly recommend to others who have a general knowledge of online marketing but have no idea where to start in order to get the basics set up for successful future of online marketing.
Chris Flippo
