Level 2 - Social Media

Overview

Social Media is one of the hottest and most evolutionary marketing channels on the Internet. With today's technologies, every marketer needs to both understand and be able to use Social Media.

In Level 2, you will learn how to execute and integrate Social Media within the entire marketing mix as well as acquire a deeper, more practical working knowledge of it. World-class marketer Hallie Janssen, of Anvil Media Inc, will teach you the ins and outs of the fast-moving discipline of Social Media.

Course modules offer increased flexibility, allowing students to combine live and online study or complete certification entirely online.

Enrollment Fee:  $1495

Who should take this program

You'll find the Level 2: Social Media certificate program beneficial if you:

• Are leading the Social Media marketing efforts of your company
• Are seeking a promotion, a new skill, or a new job as a social media marketing manager
• Are engaged in social media, but want to learn how to more accurately measure and report your results
• Want to stand out in the crowded arena of social media marketing (and marketers)

Skills acquired with this program

• Learn what social media marketing is and how to be a part of the online conversation
• Adapt your marketing strategies to attune to new and changing social media platforms
• Implement profiles on top networking sites and how to leverage each one
• Develop practical strategies to position your brand and generate leads
• How to conduct a social media audit and listen to what people are saying about you and your competitors
• Brand yourself through social media
• Connect with consumers by providing industry insight and supporting their customer service needs
• Create guidelines for employees and how to structure your business platform
• Utilize tools and tactics that will help you measure engagement and ROI

Program requirements

The program consists of ten in-person or online courses for 10 credits:

• Seven required courses: 7 credits
• Three elective courses: 3 credits

Students choose three elective courses from a variety of topics that best suits their individual needs and interests. Electives are available through a variety of different media including recorded presentations, 90-minute webinars (live or recorded), or attending live workshops at Online Marketing Summit events. New elective modules are constantly available to students.

Program courses

Required Courses