Level 1 - Essentials of Online Marketing
Overview- Online Marketing Courses
Whether you want to acquire new skills, round out your knowledge or increase your organization's marketing effectiveness, the Essentials of Online Marketing Certificate Program can help you achieve these goals.
In this program, you will learn best practices and online marketing strategies from demand generation to search and email marketing to web analytics and social media. Level 1 professors are some of the leading professionals and practitioners with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training. Go to Education Partners for a complete list of partners and online marketing professors.
Course modules offer increased flexibility, allowing students to combine live and online study or complete certification entirely online.
Enrollment Fee: $1295
Skills acquired with this program
- Plan an entire online marketing strategy
- Get a fundamental, well-balanced grasp on best practices in Search Engine Marketing, Social Media, Web Analytics, Email Marketing, Website Usability and Testing, and overall Online Marketing Strategy
- Execute fundamental programs in search, email and social media
- Understand the differences among various solutions and vendors
- Create execution plans within the major domains of online marketing
- Evaluate the effectiveness of your current website/landing pages
- Analyze web analytics and other reporting data to determine what is most/least effective
- Stay current with continual education. All graduates will be automatically enrolled in the continual education program, where you will receive the latest news, updates and additions to the program at no additional cost
Program requirements
The program consists of ten in-person or online courses for 10 credits:
- Seven required courses: 7 credits
- Three elective courses: 3 credits
Students choose three elective courses from a variety of topics that best suits their individual needs and interests. Electives are available through a variety of different media including recorded presentations, 90-minute webinars (live or recorded), or attending live workshops at Online Marketing Summit events. New elective modules are constantly available to students.
Level 1 - Essentials of Online Marketing today.
Program courses
Required Courses
| Course | Time |
|---|---|
| Analytics and Measurement | 60 minutes |
| Demand Generation | 75 minutes |
| Email Marketing | 60 mins |
| Online Marketing Strategy and Planning | 45 minutes |
| Search Marketing | 60 minutes |
| Social Media | 60 minutes |
| Website Usability and Design | 60 minutes |
Elective Courses
To customize the learning experience, students can choose from several elective courses to complete their coursework. New elective modules are constantly being offered to students.
| Course | Time |
|---|---|
| Social Media: The Three Keys to Social Media -- Content Marketing, Listening, and Distributing | 60 minutes |
| Online Marketing Strategy and Planning: Making the Business Case for online marketing | 60 minutes |
| Online Marketing Strategy and Planning: Online Marketing in a Recession | 60 minutes |
| Online Marketing Strategy and Planning: Hitting the Local Target - a Small Business Case Study | 60 minutes |
| Website Usability and Design: Website Fundamentals | 45 minutes |
| Website Usability and Design: The Basics of Usability | 30 minutes |
| Search Marketing: The Big Picture | 30 minutes |
| Search Marketing: Paid Search Basics | 35 minutes |
| Search Marketing: Improving Search Marketing ROI in a recession | 70 minutes |
| Email Marketing: Optimizing Email Deliverability and Response | 20 minutes |
| Email Marketing: Operation Retention: How to Keep your Email HouseFiles Healthy | 60 minutes |
| Email Marketing: Four Secrets to Email Marketing Awesomeness | 60 minutes |
| Social Media: A Corporate View | 45 minutes |
| Social Media: Drive Tangible Returns with Customer Communities | 60 minutes |
| Analytics and Measurement: Scoring with Analytics | 75 minutes |
| Analytics and Measurement: Inside the Mind of an Analyst | 60 minutes |
| Demand Generation: Demand Generation Fundamentals | 35 minutes |
| Demand Generation: B2B Marketing Roadblocks and How Six Companies Overcame Them | 60 minutes |
| Demand Generation: Optimizing the Marketing Repsonse | 60 minutes |
Level 1 - Essentials of Online Marketing today.
Testimonials
-
I really enjoyed the certification course and learned things that I could put into practice right away.
Chris Tatro -
The email marketing and demand generation was far more informative and fascinating than I expected -- those "spoke" to me as a marketing practitioner.
Pecanne Eby -
The course was an excellent introduction for me and will prove very helpful in upcoming projects. It is a great complement to my traditional marketing background.
Lisa King -
Formalizing content with real world experts’ experiences and strategies is a fantastic way to solidify what you know and don’t know (and what you know you don’t know!).
Lisa Diaz -
I thought the course was put together very well. Very educational. The test was also well done.
Kathleen Maher -
It was worth the investment! I highly recommend to others who have a general knowledge of online marketing but have no idea where to start in order to get the basics set up for successful future of online marketing.
Chris Flippo
