How It Works
All courses within our online marketing programs are available to the general public. Students have the opportunity to attend in-person classes, study at their own pace through online courses or combine the two. There are four steps to earning a marketing certification.
Enroll
OMI has a variety of marketing certifications. Choose the certification program that best suits you.
Customize your learning program
Once enrolled, students may choose from online courses and available in-person workshops. Each level requires students to complete seven credits of core courses and three elective credits, a total of ten classes. To see required and elective courses, see Level descriptions.
Take the courses
In-Person Workshops
The Institute offers live courses at many online marketing conferences and events across the country alongside the Online Marketing Summit. Students have the option to attend these workshops while enjoying the additional educational and networking benefits of a full event.
Online Study
Online course content is accessible via any web browser. Students can start and pause learning at anytime, interact with course materials and take the final exam. Earn some or all of your credits online. There are no time constraints on courses, allowing students to learn quickly or slowly. Through online courses, students can focus on what they need, skipping repeat sections and material that they already understand. Each student is in control of their own learning, choosing where, when and how they learn with unlimited access to online course contact 24 hours a day, seven days a week.
Earn a Marketing Certificate
When the required coursework is completed, students must then pass a final examination. The final exam is a review of the coursework and comprises 50 multiple-choice questions. Students may re-take the exam, if necessary. Once they pass the exam, students earn a prestigious marketing certification that will enable a more prosperous career.
Testimonials
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I really enjoyed the certification course and learned things that I could put into practice right away.
Chris Tatro -
The email marketing and demand generation was far more informative and fascinating than I expected -- those "spoke" to me as a marketing practitioner.
Pecanne Eby -
The course was an excellent introduction for me and will prove very helpful in upcoming projects. It is a great complement to my traditional marketing background.
Lisa King -
Formalizing content with real world experts’ experiences and strategies is a fantastic way to solidify what you know and don’t know (and what you know you don’t know!).
Lisa Diaz -
I thought the course was put together very well. Very educational. The test was also well done.
Kathleen Maher -
It was worth the investment! I highly recommend to others who have a general knowledge of online marketing but have no idea where to start in order to get the basics set up for successful future of online marketing.
Chris Flippo
